News

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On September 26 and 27, Turin welcomed the global community of CAS Software AG for the CAS Partner Conference 2024. At the iconic Nuvola Lavazza, 250 partners from all over the world attended an event full of inspiration and innovation. With a history of collaboration that for some partners exceeds 30 years, and for BlackBirds Infotech 12 years, this conference is much more than a simple meeting: it is an opportunity to strengthen bonds, share experiences and discover the latest technological trends for the future of CRM.

A program rich in Innovation and Knowledge

The conference explored a wide range of topics, introducing partners to the latest innovations from CAS genesisWorld x16, SmartWe, We.Network and the CAS MERLIN product configurator. The first day opened with a keynote from Martin Hubschneider, Founder & CEO of CAS Software AG, who outlined CAS Software AG's vision for an autonomous and digitally advanced future.

Programme Highlights

• New Shades of Social CRM: One of the most anticipated presentations was that of Sebastian Ade, who illustrated We.Network, a secure and business-oriented Social CRM platform. The solution enables companies to build trusted communities, facilitating transparent interactions between customers and partners. With the growing importance of social networks in the business world, We.Network positions itself as a unique initiative in the CRM sector.




• CAS Merlin CPQ for New Business Opportunities: Robin Wiezorek presented the new features of CAS Merlin, the powerful and versatile product configurator from CAS Software AG, which enables new ways of managing and customizing sales processes for a more complete and engaging customer experience from the first view of the website. With the help of Merlin, partners will be able to offer customers customized solutions for configuring offers and products, thus increasing their ability to adapt to a constantly evolving and increasingly competitive market of products & services where Time to Market becomes crucial.




• Business Process Automation and CRM Automation: In an era where efficiency is key, Sebastian Ade led a session on business process automation, presenting tools and techniques that streamline daily activities and offer partners a concrete way to lighten the workload and improve performance results as well as their measurability.




• AI and Picasso AIA®: Artificial intelligence was at the center of the discussions, with the presentation of the new Picasso AIA®. Dr. Markus Bauer illustrated how this innovative technology allows to amplify the potential of CAS Software AG solutions across all CRM and Product Configuration platforms offered and offers companies a more complete and intelligent view of their operations and customer relationships.




• Best Practices and Expansion Opportunities: Mircea Prelipceanu shared examples of successful strategies and best practices in the world of CRM, illustrating how partners can leverage CAS's expertise to grow and remain competitive. Interactive sessions fostered the exchange of ideas and experiences, strengthening the CAS community as a global collaborative network.

Culinary Experiences and Immersive Networking

The conference took place in the heart of Turin, at the Lavazza Museum, a space that offered not only an educational experience, but also the opportunity to taste the famous Italian coffee, stimulating conversations and synergies among the participants. Each coffee break became a moment of networking and discussion, giving life to an atmosphere of collaboration and exchange.
In the evening, the partners gathered at the Ristorante al Monte dei Cappuccini, located under the Mountain Museum, where they could enjoy Piedmontese cuisine with a spectacular view of the city. The location made the dinner an unforgettable moment, where professional conversations merged with the hospitality and conviviality typical of Italy.

Tour of Torino with City Sightseeing

To top off the event, all attendees were invited to an exclusive tour of the city with City Sightseeing Torino. With two reserved panoramic buses and a generous supply of beer, partners were able to admire the historical and architectural beauties of Turin. The itinerary included stops at some of the most iconic monuments, such as the Mole Antonelliana and Piazza Castello, offering an opportunity to explore the city and create lasting memories.

An Iconic Event for the Global Community of CAS Software AG

The CAS Partner Conference 2024 was not just an educational event, but a true celebration of the international community of CAS Software AG. It was a pivotal moment for all partners, an opportunity to discover the future directions of CAS Software AG, strengthen collaborations and contribute to the innovation ecosystem of CAS. The energetic atmosphere and shared experiences in Turin made the event memorable, reinforcing the spirit of a global network united by the same mission.